Benny Tan

13 years in the industry

It’s not just about what we achieve, it’s about how we achieve it

My journey began in the IT industry, where I learned the value of innovation, precision, and problem-solving. Over time, I realized that my true passion lies not just in technology, but in the people behind it—understanding their needs, challenges, and aspirations. Today, I channel that same focus into delivering financial solutions that are as unique as the clients we serve. For me, it’s not just about managing wealth; it’s about understanding dreams, navigating challenges, and building trust that lasts. I believe in the power of relationships, and I’m proud to lead a team that shares this commitment. 

What drives me most is seeing the impact we make—helping families, businesses, and individuals achieve their goals with confidence and clarity. As a leader, I focus on fostering a culture where our team can thrive, grow, and deliver exceptional results. My IT background taught me the importance of adaptability and forward-thinking, and I bring that mindset to everything we do. It’s not just about what we achieve; it’s about how we achieve it—with integrity, care, and a relentless focus on excellence.

6 Times MDRT

Your advisor’s MDRT membership ensures they’re as invested in their craft as you are in your goals

from clients

I first got to know Benny as a friend's friend's son. His main focus is on his clients’ needs, as he takes the time to listen and understand my situation before providing recommendations. I appreciate his unbiased yet honest approach, as well as his long-term perspective. He doesn’t rush to close deals or play any emotional blackmail that could lead me to make a bad decision.
Ting Hiong Hiong
Client of Benny
It’s my pleasure to offer a recommendation for Benny, my financial advisor. From the moment I met Benny, I was impressed by his professionalism, attentiveness, and genuine interest in my financial well-being. Each interaction has been not only informative but also enjoyable, thanks to Benny’s personable demeanor and clear communication style.
Sukie Tay
Client of Benny
昨天和 Benny 见面,他对我解释了关于我的大病保险的事情,我了解了很多之前我不了解的知识。他也给了我很好的关于退休后的保险规划建议,并且约了下周见面再详细探讨我的大病保险升级事项。他是一位很耐心的保险工作人员,昨天的见面收获很多也很开心
Chu Ai Ling
Client of Benny
I was looking to buy a critical illness policy for myself and came to know Benny through my colleague. Benny has been very ethical in recommending policies that are best for his clients and finding the ideal balance of coverage/cost instead of other financial planners who will introduce the most expensive plan. He has been also very proactive in following up on quite a regular basis but has not been pushy. And he has been quick in following up whenever i have questions/requests.
Eric Chen
Client of Benny
Honestly, when I first signed up, it was through another agent, and Benny took over after that agent quit. I didn’t get to meet him in person; however, we only spoke on the phone once, and he sounded very friendly and helpful.
Hanita Sulaimi
Client of Benny
Benny has been my insurance advisor for about half a year now. Even though I’m currently only getting some basic policies with Benny, and not investing, he still takes the time to methodically explain on my policies periodically, and also how I could continue to grow my wealth even knowing I am more risk averse. Benny took the time to thoroughly understand my needs and crafted insurance solutions that offer comprehensive coverage while staying within my budget. If you are looking for an advisor, I’m confident Benny will offer the same high-quality service to you.
Eu Zhi Jun
Client of Benny

IPA Advisory is a proud representative of Manulife Financial Advisers. As part of the Manulife group, we provides access to a broad portfolio of financial products and services tailored to your needs.

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Office Location: Visioncrest Orchard
Address: 103 Penang Road, #08-03, S238467
Business Hours: 9:00 AM – 6:00 PM (Mon – Fri)
Contact: +65 6807 2474