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Serina Seow – Financial Services
Serina Seow
Executive Director of Sales, Financial Services
MDRT 2013-2014 & 2019-2025 Client-First Advisory Protection & Risk Management Retirement Planning Long-Term Financial Planning
My Story

My approach to financial advisory has always been sincere and straightforward. From the beginning, I set out to do something I believed was worth doing: shifting how this industry is perceived, from one that sells to one that genuinely serves. I take pride in the work, and after every engagement I make it a point to gather feedback and check in with my clients to ensure their goals have been met, not just their policies signed.

The early years were about pushing my own limits and learning what I was capable of. The years that followed were about learning my clients: understanding their circumstances, their families, their concerns, and what financial security actually means to each of them. That shift from individual drive to genuine connection is what has defined my practice.

The financial industry continues to evolve rapidly, but my priorities have not changed. Amid all the technology and change, my goal remains humanly precise: to be present, to be honest, and to help my clients build a financial future they can trust. Every long-term relationship I have built is a testament to that commitment.

Specialties
What I Focus On
Personalised financial planning built on honest advice, genuine relationships, and solutions that evolve with each client's life.
01 🧭 Client-First Advisory
Recommendations shaped entirely by what each client needs, with clear explanations and regular follow-through after every engagement.
02 🛡️ Protection & Risk Management
Tailored coverage across life, health, and critical illness, ensuring families are properly protected at every stage.
03 🌅 Retirement Planning
Building strategies that convert today's decisions into a stable, independent income for the years ahead.
04 🤝 Long-Term Financial Planning
Ongoing advisory relationships that adapt as life changes, keeping financial goals clear, realistic, and on track.
Client Testimonials
What Clients Say
Get in Touch
A Conversation Can Change Everything
Most people find it easier to start with a conversation. If something about your finances feels unsettled, reach out and we can take it from there.
Book a Free 20-Min Chat
or connect with me through LinkedIn

Office Location: Keppel South Central
10 Hoe Chiang Road #03-06 Keppel South Central
Business Hours: 9:00 AM – 6:00 PM (Mon – Fri)
Contact: +65 6807 2474