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Serene Luah – Financial Services
Serene Luah
Deputy Vice President, Financial Services  ·  17 Years in Industry
CFP Associate Specialist in Estate Planning Estate Planning Wealth Accumulation Insurance & Investment
My Story

I never imagined I would become a financial planner. I had just returned from working overseas as an expat, having served as a managing director for a multinational company. The transition into financial services was unexpected, but 17 years on, it is a decision I am deeply grateful for.

This career has given me more than I anticipated. Beyond the tangible rewards, what I value most is the depth of relationships it has made possible. I have celebrated festive seasons with clients, attended weddings, welcomed new lives, and stood beside families in their most difficult moments. It is a career that lets you experience the full breadth of life alongside the people you serve.

Today, I lead a team built on the same values that have guided my own journey: professionalism, integrity, and genuine care for the people we work with. I believe in creating an environment where every team member is supported to grow, not just as a consultant, but as a person. On the Manulife Financial Advisers platform, we have the tools to personalise every solution and meet each client exactly where they are.

Specialties
Areas of Focus
Serving clients across the full spectrum of financial planning, from protection to legacy.
01 📋 Estate Planning
Structuring the transfer of your wealth so it reaches the right people, in the right way, with minimal complication.
02 🎓 Certified Financial Planning
Comprehensive, goals-based financial planning grounded in CFP methodology and long-term thinking.
03 📈 Wealth Accumulation
Building and growing your wealth over time through strategies suited to your goals and life stage.
04 🛡️ Insurance & Investment
Balancing protection and growth with solutions tailored to your risk profile and financial objectives.
Join the Team
A Career with Purpose and People
We are looking for purpose-driven individuals who want to make a real difference through financial planning. Our team offers structured mentorship, joint fieldwork, and a values-led culture that supports mid-career switchers and new advisors alike. If this resonates with you, reach out. I would love to get to know you better.
Let's Have a Chat
or connect with me through Facebook or Instagram

Office Location: Keppel South Central
10 Hoe Chiang Road #03-06 Keppel South Central
Business Hours: 9:00 AM – 6:00 PM (Mon – Fri)
Contact: +65 6807 2474